One game is remembered longer than a banner
A short interaction someone actually played stays in the head long after the ad is forgotten. I build browser games and interactions for brands, events and campaigns — and I teach organisations to build them themselves with AI tools.
Why now, specifically
A browser game used to be a full development project — a team, a timeline and a budget most organisations can't justify for a campaign. The AI tooling of the last two years changed that arithmetic outright: what took weeks of code is built in days, and you can try an idea before committing to it.
That's especially true of Claude Code — a tool that works directly against the code and lets you build, run and fix a game in conversation. It doesn't mean understanding is unnecessary; it means the understanding required has shifted, and someone who understands process and product can now build what used to require a developer.
So this page is two things: I build games to order, and I teach people to build them. For a lot of organisations the second is worth more — because it stays with you.
What can be built
All of it runs in a browser, with nothing to install and no app store — one link and they're playing.
A branded campaign game
A short game carrying the brand, with a leaderboard and social sharing.
An event interaction
A game running on a screen at the event or on the audience's phones, with a competition and prizes.
Quizzes and trivia
A branded quiz for lead capture, for warming up an audience or for internal training.
Simulation and training
A playable scenario that teaches an internal process — far stickier than a mandatory slide deck.
Games for children and families
Simple, safe games for content sites, institutions and community activity.
A prototype for an idea
A quick playable version that tests whether an idea works before investing in full development.
How it gets built
From an idea to a game you can send as a link, usually within weeks.
- 01
Goal and mechanic
What the game has to achieve — leads, dwell time, brand recall, training — and which simple mechanic serves that.
- 02
Playable prototype
An ugly but playable version, to check it's fun before investing in design.
- 03
Design and branding
Dressing the game in your language — colours, logo, voice and tone.
- 04
Launch and measure
Live on a link, with measurement of how many played, how many finished and how many came back.
Learn to build games with Claude Code
The most requested thing in this field isn't the game — it's the ability. I run courses and workshops on building games with AI tools, Claude Code at the centre, from a first idea to a game that runs in a browser and can be sent as a link.
- You work on a real game from the first session — no toy exercises, no slide decks.
- Claude Code end to end: how to describe what you want, how to fix it when it doesn't work, and how to keep building without falling apart.
- Core game mechanics: movement, scoring, levels, saving results, and what actually makes a game fun.
- Shipping it — so the game is a link you can send, not a file on your machine.
- No coding background needed. If you can write a clear document, you'll manage here.
Suited to marketing and content teams, training departments, product teams and organisations that want the capability in-house — and to anyone who simply wants to learn to build. Available as a one-off workshop or as an accompanied course across several sessions.
Why it works
A game is the one thing in marketing people choose to do voluntarily.
- A browser game needs no install — one link, and anyone is in within seconds.
- An idea can be tested as a prototype before committing to a full budget.
- On a course the capability stays with you — the next game needs no outside supplier.
- Everything is measured: how many entered, how many finished, how many returned and what they shared.
Questions that come up
Do I need a coding background for the course?
No. The course is built for people without a development background, working through Claude Code as a way to describe what you want and fix it until it works. If you can write a clear document, you'll manage.
Why Claude Code specifically?
Because it works directly against the files and runs what it builds, rather than only offering snippets to copy. That's what makes it possible to go from an idea to a running game in the same sitting. The course touches other tools too, but that's the main one.
How long does a commissioned game take?
A focused campaign game — usually weeks. What stretches it is generally brand and content approvals rather than the build itself.
Does it work on mobile?
Yes, and that's usually the primary format. The mechanic is designed for one thumb and a small screen from the start, then adapted upward.
Is the course for a whole organisation or for individuals?
Both. For organisations I run a closed group tailored to your field and your use cases, and there's also accompaniment for individuals or a small team.
What do we come out with?
A game that runs and can be sent as a link — and above all a repeatable way of working, because the point is that the second game gets built without me.
