Craft & design
Pottery studio
A brand film for a ceramics studio — the raw clay, the bench and the vessels on the wheel. No shoot day in the workshop.
A film with no crew, no location, no kit
An ordinary production needs a shoot day, people, equipment and lighting conditions somebody has to wait for. A film made with AI waits for none of that — weeks become days, at a fraction of a traditional production budget.
Why it changes the arithmetic
The real cost of a brand film isn't the edit — it's the logistics. Booking a shooter, locking a location, waiting for the light, hiring kit, then discovering you need one more shot and doing all of it again. That's what turns a film into a weeks-long project and a budget line that keeps getting deferred.
When the film is made with AI, a change isn't a reshoot. Want the same shot at dusk instead of midday, or a vertical cut for Instagram alongside the horizontal one for the site — that's hours, not weeks. It also lets you show what doesn't exist yet: a property still under construction, a product before manufacture, a location nobody's flying to.
What doesn't change is the work beforehand: what the film has to achieve, who it speaks to, the line that stays in someone's head. A beautiful film that doesn't know what it's selling is a waste — in any technology.
What you get
From the script to files ready to upload, in the formats your channels need.
Concept and script
What the film says, in what order and to whom — before a single frame is made.
Brand film
A film presenting the business, the product or the property — for the site, for meetings and for social.
Social teasers
Short vertical cuts for Instagram and TikTok, built to stop the scroll in the first seconds.
Versions and cuts
The same film at different lengths and ratios, so every channel gets what suits it.
Voice, music and subtitles
Narration, soundtrack and subtitles in Hebrew or English, including a version that works with the sound off.
A round of changes
Revisions after the first viewing — here they're cheap and fast, so they're part of the process rather than an extra.
How it gets made
Four stages, most of which happen inside a week rather than a month.
- 01
Goal and audience
What the film has to make someone do, and where it will be watched — that sets length, format and tone.
- 02
Script and storyboard
The order of scenes and the lines. You sign off here, while changing everything is still cheap.
- 03
Generation and assembly
Making the scenes, choosing the good takes, editing, soundtrack and voice.
- 04
Revisions and delivery
A round of notes, then finished files in every format you need.
Films made for clients
All of these were made end to end with AI. Not one involved a shoot day, a crew or a location.
Hover to watch, or click for full playback with controls.
Real estate
Luxury property
A property shown from the air and the ground. Made before the build was finished, when there is nothing to film yet.
Advertising
Brand campaign
A cinematic campaign opener — a location nobody had to fly to, at an hour of light you cannot book.
Vertical video
Social teaser
Four seconds built to stop a scroll — a vertical cut for Instagram and TikTok, made entirely with AI.
When it's clearly the better option
Not every film should be made this way — these are the cases where it plainly wins.
- When what you need to show doesn't exist yet — a property under construction, a product before manufacture, a place you can't get to.
- When you need many versions — several products, several audiences, several channels, without a shoot day for each.
- When the budget doesn't justify a full production but the result still has to look serious.
- When you need it fast — a campaign opening next week rather than in two months.
Questions that come up
Does it look like AI?
Entirely depends who makes it. The films on this page are real client work — the honest answer is to watch them and judge for yourself.
How long does it take?
A short social film — days. A brand film with a script and a revision round — usually one to two weeks, and most of that time goes on approvals rather than generation.
Can you use our own material?
Yes. Logos, product shots, photos of the place or existing footage all go in, and often that's exactly what gives the film its authenticity.
What about Hebrew narration?
Narration in Hebrew or English, plus a silent version with subtitles — because a large share of social viewing happens with no sound at all.
Who owns the film?
It's delivered to you for full use across your channels. If an unusually broad commercial use is planned, we agree it in advance.
Can we learn to do this ourselves?
Yes, and it's part of what I teach. In a workshop your team leaves able to produce films like these themselves — which matters especially for organisations that need a steady flow of content rather than one film.
